2023 Olive Young Award - Torriden

[2023 Olive Young Award]
'Deep Moisturizing Station' (Moisturizing Station + 5D Hyaluronic Acid)
In order to actively convey the concept of "Torridon = Water" to customers, we designed the booth with the theme of a gas station, allowing customers to spend a pleasant time at the booth through visual effects and experiences.

[title]
Combined with the charging station concept, we came up with an idea that could create the feeling of "delivering moisture deep into the body" and "entering moisture."
"DRIVE-IN" means entering a charging station or kiosk.
If you remove the R, it automatically becomes 'DIVE-IN' and that can be ambiguous.

[Logo design]
Design the shapes and colors that best reflect the atmosphere of your booth, keeping in mind the actual entrance direction and lighting installation.

[Space Design]
It is easy to fabricate and install and is finished in a form that maximizes customer flow and allows for the display of various exhibition areas.
A modern, sophisticated petrol station that reflects Torridon’s distinct style and flair. The unified overall color scheme conveys an overall clean feeling.

【Game Concept】
A game that primarily utilizes the fuel pump.
By filling the serum container with spheres expressing hyaluronic acid molecules of various sizes, the 5D complex hyaluronic acid content is delivered while participating in the game.
By giving away serum refills, we also convey the meaning of “refill” by refilling empty serum containers.

【Game equipment design】
It was modified from its original bulky and complicated design to a slimmer form.
We modified the visually dull furniture to make it more refreshing and make it look closer to a real gas pump.

[Event poster]
Create a poster using the exhibition area 3D cutout.
The design emphasizes the vintage feel of the logo and makes the title stand out.
AR filters were also created to go with the posters to ensure that waiting customers would not get bored.

[Real event]