Always in me, POSITIVE VIBE With Torriden
[Positive atmosphere]
Torriden's POSITIVE VIBE proposes Torriden's unique SKIN POSITIVE, allowing the positive changes brought about by healthy skin to spread naturally into my daily life and surrounding environment.
A positive attitude today can make your daily life and environment a little more positive tomorrow.
Always in my heart! Positive atmosphere
【start】
The beginning of POSITIVE VIBE.
Torriden launched its first brand pop-up store with the goal of meeting customers directly in Torriden’s space after Endemic and sharing the SKIN POSITIVE that Torriden advocates.
【Core Values】
“Skin Positive!” If my skin gets better, how will it relate to my daily life? ”
When planning our first brand pop-up store, one of the things we thought about most was how our daily lives would change if our skin was better? We are always aware of this and want to provide a direct experience that "healthy skin can be linked to positivity in everyday life!"
Before worrying about that, it's important to clearly define what Torriden's strengths are.
What are the positives we are talking about?
【Torriden's Positive Direction】
1. Skin#Positive:
The daily satisfaction gained through a healthy skin environment extends to the environment around me.
2. "Focus on the good." #Positive:
Focus on the good things.
3. #POSITIVE is like the gift I received today:
Similar to the gifts you come across by chance in your daily life.
4. Simple and unpretentious #positive:
Just as my own VIBE does not need any fancy decoration, it naturally shows my inner self.
【concept】
So, what kind of mood or attitude should brands have when facing customers to practice the concept of [#SKIN POSITIVE]?
Torriden’s unique #VIBE does not need explanation or persuasion, it is our mood and attitude.
atmosphere【colloquial noun】atmosphere, mood, feeling
- The atmosphere or feeling created by a particular object or space
Like a unique mood or atmosphere that comes through rich experiences.
The opening of Torriden’s first brand pop-up store was to showcase the POSITIVE VIBE that we have built up step by step, which cannot be achieved in a short period of time.
【Customer Experience】
Torriden’s priority is always to be steadfast. The object of our attention is actually very simple. Pay attention to the voice of customers and share customer experience.
The goal is simple, but in fact, Torriden thinks deeply and spares no effort for the "customers".
When planning the pop-up store, we were most concerned about what kind of customers would come to Torriden’s first pop-up store? What would you like us to do? What can we offer?
From the overall space design to all experience content, everything is planned to meet the needs of "customers".
In Torriden's first space, we designed and provided a brand experience where you can directly experience the SKIN POSITIVE suggested by Torriden and find your own POSITIVE VIBE.
[Regional division]
01. Reception [1F-A Area]
I will guide you on a positive journey to reach you and find you.
The first space where you encounter your customers. We designed a waiting area for customers to guide them through the POSITIVE VIBE journey of Torriden and put them in the mood to directly experience the beginning of the journey.
02. [1F-B Area]
“Observe your expression and skin in various mirrors. “No matter what form you exist in, just your existence is enough. ”
This is a space where you can best feel the warmth of the April sun, where you can face your own expressions and skin problems through various mirrors and reach SKIN POSITIVE.
03. POSITIVE Easter Eggs [1F-2F]
“Always by your side.” In fact, what you want is closer than you think. ”
This is the POSITIVE Easter Egg area, hidden like treasures throughout the pop-up store space, connecting each area and ensuring a continuous flow of experiential content.
Torriden’s positive vibe is something you can feel even if you’re just passing by, so we designed it in every way, from going up and down busy staircases to corners where people’s eyes don’t linger for long.
04. Touching the skin [1F-C ZONE] Line drawing/lighting wall & POSITIVE cabinet
"How will our daily life change when our skin becomes better? Connect it with your daily life in the direction you want and start a positive daily life with SKIN POSITIVE suggested by Torriden.
We produced experiential content that showcased the various positive changes you can experience when your skin improves, creating a space that extends the healthy skin environment we’ve always wanted into everyday positivity.
05. Surrounding environment [2F-D ZONE] Product area and beauty area
"How will our daily life change when our skin becomes better? Connect it with your daily life in the direction you want and start a positive daily life with SKIN POSITIVE suggested by Torriden.
We produced experiential content that showcased the various positive changes you can experience when your skin improves, creating a space that extends the healthy skin environment we’ve always wanted into everyday positivity.
05. Surrounding environment [2F-D ZONE] Product area and beauty area
“Always in my heart! Positive vibes. Positive vibes that I had forgotten were in me.
I am who I am because I am who I am.
If you are completely focused on yourself today, please reflect on your mood today in the warm space of Torriden.